Ordering Restaurant Technologies
Get orders out quickly and correctly. That’s good old-fashioned advice for the restaurant biz.
The benefits are key: You’ll make guests happier, turn tables faster, and cut down on food waste and costs from inaccurate orders. Now, restaurant technologies are multiplying those benefits…
1. Online Ordering
Do you offer takeout? Or, are you a quick-serve or fast casual establishment looking to save guests from long lines?
Good news. The demand for online ordering restaurant technologies is growing with consumers. Operators who offer online ordering restaurant technologies see benefits like:
With online ordering, customers can leisurely browse rather than hurriedly placing their order in person or over the phone. Since there’s no pressure, customers are more likely to order extra items, leading to higher sales.
More Accurate Orders:
Ordering over the phone is old news. Not only is your phone line tied up, but a bad connection or a loud bar drowns out parts of the conversation. Orders are recorded incorrectly, which means a waste of food and revenue for your bar – and a bad experience for your customer. Ordering with online restaurant technologies eliminates those variables.
If orders are placed through your website, you can track information. You can learn who your regular online customers are, how often they order, and which items they usually purchase.
You can partner with Bigdbiz, to develop online ordering for your website. Most programs integrate with your other restaurant technologies for a trackable and streamlined service. Look to Dominos Pizza to see a great example of online ordering in action.
2. Digital POS System
POS (point of sale) restaurant technologies are widely used in the hospitality industry – 81% of restaurants use either a POS or Electronic Register System. However, POS systems are getting even more sophisticated. Some advanced Restaurants have dedicated POS with KOT, integrate with tabletop tablets so customers can browse a digital menu, place orders, and pay themselves. That brings us to the next item on our list of restaurant technologies…
3. Customer-Facing Tabletop Tablets
Restaurants are leveling up their ordering game. How? By giving guests the power to order from a digital menu and securely pay on a touchscreen tablet.
In fact, 37% of restaurant owners believe customer ordering is the single most important type of tech they should try.
The self-service restaurant technologies trend started with QSRs (Quick Service Restaurants). Some QSRs let customers place orders using a tablet, mobile app or kiosk. The benefits started rolling in. They have reported a 20% increase in digital order sales over ones made traditionally with a human cashier.
Self-service restaurant technologies are now being adapted by the casual and even fine dining industries.
Restaurants are using tabletop tablets that display their digital menu and allow customers to place and send their orders directly to the kitchen.
Orders come out more quickly than if a table had to flag down a server during lunch or dinner rush. That means faster table turn – and happier guests.
Plus, since customers can dig deeper into the menu to discover more add-ons and extras than any server could recite, check averages are increasing.
As an added bonus, some tabletop tablets come loaded with games and entertainment to add even more value (see #6 on our list of restaurant technologies).
What’s amazing about these restaurant technologies is that they aren’t replacing personal service – only enhancing it. Servers can spend more time engaging with guests instead of verifying their orders or running the bill back and forth.
Marketing Restaurant Technologies
Today, automation is the big buzzword in marketing. These restaurant technologies can simplify and streamline your marketing.
4. Loyalty Programs
Restaurant technologies are putting a new spin on loyalty programs. Now, it’s easier than ever to design a great loyalty program on a standalone app or integrate it with an online program.
Unlike traditional punch cards, online loyalty programs like Level Up provide great marketing insight through the latest restaurant technologies. You can track customer behavior that may influence your marketing strategy, like how often your customers visit and why.
Using restaurant technologies for your loyalty program enhances the customer experience as well. Rather than having to track their visits on a card (which can get lost easily), customers conveniently keep tabs on their app.
Certain programs even track customer’s birthdays or anniversaries, so you can offer a special treat on their big day. Now let’s see a punch card to that!
5. Email Service Providers
One of the most affordable restaurant technologies to try today? An ESP (email service provider) like MailChimp. An ESP is a 3rd party software that you can use to manage and send email marketing campaigns.
With easy to use templates, you can craft attractive emails to your customers that outline your upcoming events and specials. The ESP will track analytics, like who opened your email and what they clicked on, so you can improve your campaign as time goes on.
Entertainment Restaurant Technologies
According to a DirectTV survey, 70% of consumers say that visiting a restaurant is a form of entertainment in itself. Make your restaurant the go-to place by adding these entertainment-focused restaurant technologies…
6. Automated Inventory Tracking
Wouldn’t it be great if you didn’t have to spend hours per week manually logging your inventory? Now, systems like Bigdbiz can automatically track inventory for you.
With traditional spreadsheets, you run the risk of clerical errors that lead to costly mistakes. Plus, if you want to run a comparison or check for inconsistencies in inventory – you have to manually configure data. Instead, inventory restaurant technologies can instantly run reports for you.
Some programs even automate order suggestions so you don’t over or under spend for the week.
With the right restaurant technologies in place, you can enhance your customer experience and boost sales. Examine your restaurant needs and pick the programs that will work best for your business.