WHY YOU SHOULD CHOOSE POS SOFTWARE FOR YOUR RETAIL BUSINESS?
There are basic point of sale systems that function as cash registers and nothing more. Then there are complete point of sale systems that provide more functionality — including a sell screen, inventory management, reporting, and customer management, among other things.
Unless you’re running a really small retail business, the best route is usually to go the complete POS system.
Basic point of sale systems and cash registers don’t do much else beyond ringing up sales. A comprehensive solution, on the other hand, has the capabilities that can grow your business even more. Consider the following.
A POS system with built-in stock control features is a very powerful thing. Point of sale solutions that come with inventory capabilities can sync your stock levels as you make sales. This makes it easier for you to track product movements, so you can make smarter decisions around purchasing and sales.
The best in class solutions even offer inventory counting capabilities to help you stay on top of stock counts. Regularly counting your merchandise (either through cycle counting or full inventory counts) has been proven to reduce shrinkage, so it’s a must that you do it.
Most complete POS systems also have customer management capabilities that allow you to store shopper information and build customer profiles. Some platforms even offer loyalty features so you can reward your top patrons.
All these features lead to higher levels of engagement, repeat purchases, and loyalty — all of which invaluable for retailers!
Sales and marketing
If you regularly run sales promotions in your store, then it’s a must to choose a POS system that can support your sales and marketing efforts. Choose a solution that makes it easy to implement offers and discounts, so you don’t have to manually slash prices or do the math.
Part of running a successful retail business lies in the data you have at your fingertips. Having the right insights — particularly when it comes to sales, product movement, and customer behavior — will lead to smarter decisions that positively impact your bottom line.
That’s why it’s important to choose a POS system that can generate the reports you need. Opt for a solution that can run the following reports:\
- Inventory on hand
- Product performance
- Low stock
- Sale summaries
- Sales per customer or customer group
Streamlined retail operations
When you have a basic POS or cash register, you’ll often resort to using spreadsheets or pen and paper to manage your business. And while these old fashioned tools may have worked for decades, they simply won’t cut it in today’s fast-moving retail landscape.
If you want to keep up with modern shoppers (and your competitors) you need a powerful POS solution that gives you real-time data and process tasks quickly and efficiently.
There’s another reason why old school systems are problematic: they’re prone to human errors. Manually taking note of inventory and sales is time-consuming and can lead to mistakes. That, in turn, puts a strain on your operations, staff, and customer experience.
Do your business a favor and choose a complete point of sale solution that covers all your needs. That way, you can save yourself from having to do manual work and run a more efficient retail business.
You can integrate your POS with other solutions
Another cool thing about modern POS systems is you can easily extend their functionalities through apps. While a complete point of sale solution should come with most of the features you need, there are instances when you need to connect it to other solutions. Consider the following:
If you already have a retail management solution for your brick and mortar store but want to start selling online, you can integrate your POS with an ecommerce solution so you can sell everywhere and have revenue coming in from multiple channels.
It’s also a good idea to integrate your POS system with your payments processor. With integrated payments, data flows smoothly from one platform to the next. This setup eliminates the need to manually key in customer and credit card information at the checkout counter. Because your POS is integrated with your payment processor, all the necessary information is ready when you initiate the process using your payment terminals.